Beginning E-Commerce With Visual Basic ASP SQL Server 7.0 and MTS, Wrox Press

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Beginning E-Commerce
with Visual Basic, ASP,
SQL Server 7.0 and MTS
Matthew Reynolds
Wrox Press Ltd.
Team-Fly
®
Beginning E-Commerce
with Visual Basic, ASP,
SQL Server 7.0 and MTS
© 2000 Wrox Press
All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transmitted in any form or by
any means, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical
articles or reviews.
The author and publisher have made every effort in the preparation of this book to ensure the accuracy of the information.
However, the information contained in this book is sold without warranty, either express or implied. Neither the authors,
Wrox Press nor its dealers or distributors will be held liable for any damages caused or alleged to be caused either
directly or indirectly by this book.
First Printed: February 2000
Reprinted: April 2000
Published by Wrox Press Ltd, Arden House, 1102 Warwick Road, Acocks Green,
Birmingham, B27 6BH, UK
Printed in the United States
ISBN 1-861003-9-86
Trademark Acknowledgements
Wrox has endeavored to provide trademark information about all the companies and products mentioned in this book by
the appropriate use of capitals. However, Wrox cannot guarantee the accuracy of this information.Amazon.com is a
registered trademark or trademark of Amazon.com, Inc. in the U.S. and/or other countries. ( 200X Amazon.com. All rights
reserved.
Credits
AuthorDevelopment Editor
Matthew ReynoldsDominic LoweAdditional MaterialProject Manager
Jerry AblanTony Berry
Chris Ullman
Design/Layout
Technical ReviewersTom Bartlett
Elise Naomi GMark Burdett
Richard HarrisonJonathan Jones
John KauffmanJohn McNulty
Juan T. Llibre
Kevin LundyFigures
Ruth NantaisTom Bartlett
Steven C. Robertson
Salman SheikhCover
Adrian TeasdaleChris MorrisTechnical EditorsIndex
Ian BlackhamMichael Brinkman
Kate Hall
Andrew PolshawProofreader
Robin SmithChristopher Smith
Chris UllmanManaging Editors
Chris Hindley
Joanna Mason
About the Author
Matthew Reynolds is an independent Internet consultant and evangelist specializing in building high-end Web sites based
on the Windows DNA paradigm. He lives in the United Kingdom and divides his time equally between consulting work for
established "dot coms" and donating time to help enthusiastic Internet startups get from idea to IPO. He can be reached
at
matthewr@wrox.com
.
Acknowledgements
I'd like to thank pretty much everyone I know for his or her contribution to making this book possible! This includes: Alex,
Darren, Edward, Vickie, Tim, Clare, Paul, Claire, Jenni, Niamh, Steve, Natasha, Mark, David, Tom, Ollie, Chris, Alex B,
Chris C, Neil, Nick, Amir, Gretchen, Benjamin, Brandon, Denise, Rick, Steve, Mum, Dad and apologies to everyone else
that I've shamefully omitted.
Much sincere appreciation has to go to the sterling efforts of the Wrox team, without whom this book would in no way
have been possible. Ian and Kate - I'd like to extend special thanks for putting your life on hold these past few weeks to
make this book a success. Thanks also go to Dominic, Chris, Tony, Sophie, and everyone else at Wrox.
Finally, thanks to Jo for kindly agreeing to be the subject of this book and being willing to become a geek icon the world
over!
Introduction
E-commerce is one of the major concerns playing on the minds of corporate executives the world over. In interview after
interview, senior managers say one of the biggest challenges facing their organizations is how to effectively leverage the
Internet, to give them a competitive advantage (or make sure they're not left behind!).
But e-commerce isn't just for the big multi-nationals - one of beauties of the Web is that anybody can establish themselves
with a Web site that can be accessed by a world-wide consumer base. Increasingly, small and medium enterprises are
realizing that, with a reasonable amount of computing skill, common sense, and the entrepreneurial enterprise that has
kept them going in business they too can take part in this new marketing paradigm.
This book is aimed squarely at those who are wishing to become acquainted with e-business at the grass roots level, who
do not have IT departments and computing gurus sitting at their elbows (and the spare cash to invest in serious
consultancy). Through a book-long case study, we lead you through the steps needed to put a small, one-shop specialist
retailer, up onto the Web with a site that can turn them from a retailer into an e-tailer.
During the study we'll show you the underlying computing models you need to understand to design an Internet based
application, we'll give you a grasp of the software concepts we employ during the full coding of the solution. The software
we develop in this book will be flexible enough to act as a basis for your own solutions. As a natural course of the project
we'll discuss some of the marketing strategies you may wish to implement as part of your solution.
At the end of this book, you'll be in a position to know how to get your business on the Web and available to a world-wide
audience.
Who Should Read this Book
This book is a
Beginning….
series book and we aim to take you gently from knowing nothing about e-commerce, to a
point where you'll be able to put up a Web site that will make money for your business. That's a tall order and we don't
pretend that there aren't points in the book where you'll have to take some professional advice (after all we're going to
show you how to take credit card orders so there's some pretty serious stuff in here!). We do signpost those points clearly
though, and a careful reading of this book will help you to understand the questions you need to ask( and the answers you
get.
To start this book we would expect you to have a certain knowledge of Visual Basic programming (say familiarity with the
level reached by the end of
Beginning Visual Basic 6, ISBN 1861001053).
An acquaintance with ASP will help (if
you've read
Beginning Active Server Pages 2.0, ISBN 1861001347
you'll be absolutely on top of the material),
although if you haven't we have an ASP quick reference in Appendix C.
Apart from that the book is aimed at people who are looking to provide Web based e-commerce solutions for small and
medium enterprises, who are not in a position to use high end Web solutions based on Microsoft Site Server.
How to Get the Most from this Book
The detailed software requirements for building the project are outlined in Chapter 2, but as a short list you'll need:
Windows NT 4.0 Workstation is the suggested platform for this book. You'll also need the Windows NT Option
Pack which can be ordered (or downloaded free) from Microsoft's web site at
http://www.microsoft.com/ntserver/nts/downloads/recommended/NT4OptPk/defa
ult.asp
.
Microsoft Visual Basic 6.0
Microsoft Visual InterDev 6.0
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